PC Game Pass. We Got You.
Client: Xbox
With endless high-quality games and member perks for one low monthly price, PC Game Pass always has you covered. But not like insurance “covered.”
That would be weird.
Hero :60
Alternative :30
Family Friendly :30
We Got You(r) Shortform
With so many games to show off, we also made content perfect for social. Unlike me - who is perfect for 16th century agrarian England.
Diablo IV :10
Goat Simulator Remastered :10
Campaign Branding & Digital Content
To help roundout the campaign we completely redesigned the brand look and feel across social and digital. Here is some of the work from the toolkit:
We Got You Radio
We also did a number of fun radio spots.
PC Game Pass Creator Program
We let influencers know we got them too by helping them to create some over the top streams, VODs, and ad reads. Here’s my favorite:
We let influencers know we got them too by helping them to create some over the top streams, VODs, and ad reads. Here’s my favorite:
Ara History: Untold
To promote Ara: History Untold we sent Bricky a gaming throne, a golden mouse, and even his very own squire to serve him while on stream.
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To promote Ara: History Untold we sent Bricky a gaming throne, a golden mouse, and even his very own squire to serve him while on stream.
Made with Corey Hambly, Claire Zimmerman, Avery Harrison at Mutiny.
Dir. Dave Laden
Post: House of Parliament
Editor: Aika Miyake
More Thoughtful Than You Thought
Client: IRobot
Your stuff is really grateful that you have a Roomba and not some other robot vacuum.
*AdAge
*LBB Online
"Chew Toy"
"Trendy Rug"
Situation Roomb Social
Did you know every Roomba is filled with tiny lima bean sized engineers? Well apparently they’re on social.
Social & Digital Content
We also made over 300 unique assets to extend the campaign to every corner of the internet. If these assets were an extension cord, they would have 100% caused a house fire.
Made with Cameron Higginbotham, Jason Goldberg, Clark Chamberlin, and Rikesh Lal at Erich & Kallman.
Dir. Gary Freedman
The PC Game Pass Fashion Statement
Client: Xbox
Red carpets are all about making a statement. That’s why we teamed up with The Streamer Award’s founder and host, QTCindarella, to make hers all about PC Game Pass.
Community Reaction
Made with Corey Hambly, Claire Zimmerman, Avery Harrison.
The Take 5 Official Pigeon
Client: Take 5 Car Wash
We followed a random pigeon and gave away a free car wash to any car it pooped on. Now bird poop is a great thing!
Editor’s Pick on Creativity and Ad of the Day on Adweek
Cannes Lions - Shortlist - PR
Client: Take 5 Car Wash
We followed a random pigeon and gave away a free car wash to any car it pooped on. Now bird poop is a great thing!
Editor’s Pick on Creativity and Ad of the Day on Adweek
Cannes Lions - Shortlist - PR
Made with Clark Chamberlin, Jason Goldberg at Erich & Kallman.
Call of Duty: Black Ops 6 Accessories
Client: Activision & Xbox
Xbox partnered with Call of Duty: Black Ops 6 to release a line of accessories. We were tasked with creating a short, narrative-driven video to launch the collection.
This led to 'The Call,' where an unknown operator informs the audience that the agency is compromised, and the future is in their hands (plot twist we are actually talking about the accessories).
It’s Day One on Game Pass
Client: Activision & Xbox
Playing Black Ops 6 day one is a pretty big deal. To get the word out we partnered with some special (effects) operators to mess with some of our own billboards.
Made with Corey Hambly, Claire Zimmerman, Avery Harrison.
702-244-0361 | gcrdrew@gmail.com