https://griffindrewthis.com Griffin Drew this! Mon, 26 Oct 2026 03:19:45 +0000 https://griffindrewthis.com en https://griffindrewthis.com/PC-Game-Pass Sun, 24 Nov 2024 07:08:03 +0000 Griffin Drew this! https://griffindrewthis.com/PC-Game-Pass PC Game Pass. We Got You.Client: XboxWith endless high-quality games and member perks for one low monthly price, PC Game Pass always has you covered. But not like insurance “covered.”&nbsp; That would be weird.&nbsp; Hero :60 Alternative :30 Family Friendly :30 We Got You(r) ShortformWith so many games to show off, we also made content perfect for social.&nbsp; Unlike me - who is perfect for 16th century agrarian England.&nbsp; Diablo IV :10 Goat Simulator Remastered :10 Campaign Branding &amp; Digital Content To help roundout the campaign we completely redesigned the brand look and feel across social and digital. Here is some of the work from the toolkit: <img width="160" height="600" width_o="160" height_o="600" data-src="https://freight.cargo.site/t/original/i/48070a3484155fdb032a6fc2270470e2652305d10fa61c0be6ee0668d863b148/PCGP_Banners_MultiIP_160x600.png" data-mid="222337621" border="0" src="https://freight.cargo.site/w/160/i/48070a3484155fdb032a6fc2270470e2652305d10fa61c0be6ee0668d863b148/PCGP_Banners_MultiIP_160x600.png" /> <img width="300" height="600" width_o="300" height_o="600" data-src="https://freight.cargo.site/t/original/i/4139971213d9cd2e6921858d5c8956cf428f9247b2699b9ac22820d78b13ce7a/PCGP_Banners_MultiIP_300x600.png" data-mid="222337623" border="0" src="https://freight.cargo.site/w/300/i/4139971213d9cd2e6921858d5c8956cf428f9247b2699b9ac22820d78b13ce7a/PCGP_Banners_MultiIP_300x600.png" /> <img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/9f8f6ee43fb95050421736704129bdc266abaa4f599ff1f0966e8af5a699c158/PCGP_Banners_MultiIP_300x250.png" data-mid="222337622" border="0" src="https://freight.cargo.site/w/300/i/9f8f6ee43fb95050421736704129bdc266abaa4f599ff1f0966e8af5a699c158/PCGP_Banners_MultiIP_300x250.png" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6da62d3685ade9e183d3d69efcf8b5351ad57dbdbf4e49f428033fa95ed5d2f1/PCGP_Responsive_Skin_Op1_1920x1200px.png" data-mid="222337626" border="0" src="https://freight.cargo.site/w/1000/i/6da62d3685ade9e183d3d69efcf8b5351ad57dbdbf4e49f428033fa95ed5d2f1/PCGP_Responsive_Skin_Op1_1920x1200px.png" /> <img width="925" height="250" width_o="925" height_o="250" data-src="https://freight.cargo.site/t/original/i/8e840d3d7d1b249fdff2f5de800c83ed9c2aff82f157f383c78a5309e9053346/PCGP_Banners_MultiIP_925x250.png" data-mid="222337625" border="0" src="https://freight.cargo.site/w/925/i/8e840d3d7d1b249fdff2f5de800c83ed9c2aff82f157f383c78a5309e9053346/PCGP_Banners_MultiIP_925x250.png" /> We Got You Radio We also did a number of fun radio spots. PC Game Pass Creator Program We let influencers know we got them too by helping them to create some over the top streams, VODs, and ad reads. Here’s my favorite: Ara History: Untold To promote Ara: History Untold we sent Bricky a gaming throne, a golden mouse, and even his very own squire to serve him while on stream.&nbsp;<img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/2bf00e90b8b6f289d35bd3a2d2649a7738f00a90146e13bc1bc20613d2db5c3e/GYzPaqiWIAUMVl6.png" data-mid="223401634" border="0" src="https://freight.cargo.site/w/540/i/2bf00e90b8b6f289d35bd3a2d2649a7738f00a90146e13bc1bc20613d2db5c3e/GYzPaqiWIAUMVl6.png" /> Made with Corey Hambly, Claire Zimmerman, Avery Harrison at Mutiny.&nbsp; Dir. Dave Laden Post: House of Parliament &nbsp; Editor: Aika Miyake https://griffindrewthis.com/iRobot Sat, 22 Apr 2023 03:46:35 +0000 Griffin Drew this! https://griffindrewthis.com/iRobot More Thoughtful Than You ThoughtClient: IRobotYour stuff is really grateful that you have a Roomba and not some other robot vacuum.*AdAge*LBB Online "Chew Toy" "Trendy Rug"&nbsp; Situation Roomb Social Did you know every Roomba is filled with tiny lima bean sized engineers? Well apparently they’re on social.&nbsp; Social &amp; Digital ContentWe also made over 300 unique assets to extend the campaign to every corner of the internet. If these assets were an extension cord, they would have 100% caused a house fire. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1aa6e988ff455ef576d478e2e23b698ad104e207e49a8b43455b8e4510258a0d/iRobot-Gif.gif" data-mid="220394377" border="0" src="https://freight.cargo.site/w/960/i/1aa6e988ff455ef576d478e2e23b698ad104e207e49a8b43455b8e4510258a0d/iRobot-Gif.gif" /> Made with Cameron Higginbotham, Jason Goldberg, Clark Chamberlin, and Rikesh Lal at Erich &amp; Kallman. Dir. Gary Freedman https://griffindrewthis.com/QiMax-Irons Mon, 26 Oct 2026 03:19:45 +0000 Griffin Drew this! https://griffindrewthis.com/QiMax-Irons Qi Max Irons Client:&nbsp; TaylorMade When you play with the Taylormade Qi MAX irons golf will never feel the same again. Made with Corey Hambly, Jay Morrison. https://griffindrewthis.com/The-Streamer-Awards Mon, 16 Dec 2024 03:07:35 +0000 Griffin Drew this! https://griffindrewthis.com/The-Streamer-Awards The PC Game Pass Fashion Statement Client: Xbox Red carpets are all about making a statement. That’s why we teamed up with The Streamer Award’s founder and host, QTCindarella, to make hers all about PC Game Pass.&nbsp; <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/b27a3b9838acf6cfcc6e14d1c98e057fd36f6d4e9136b2fc1a5695e45f1ebb91/PCGamePass_WGY_TSA_PR_9-1.jpg" data-mid="223401182" border="0" src="https://freight.cargo.site/w/1000/i/b27a3b9838acf6cfcc6e14d1c98e057fd36f6d4e9136b2fc1a5695e45f1ebb91/PCGamePass_WGY_TSA_PR_9-1.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ed871b789aac62365a85d02ff813b71787e6066851c09a2ee3a1dae484d21d31/TSACarousel_Photo2.png" data-mid="223400681" border="0" src="https://freight.cargo.site/w/1000/i/ed871b789aac62365a85d02ff813b71787e6066851c09a2ee3a1dae484d21d31/TSACarousel_Photo2.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/21ad7b483deed1e635ce791b4136527dafebde148baec4667907e1b6e049fd0c/TSACarousel_Photo1.png" data-mid="223400686" border="0" src="https://freight.cargo.site/w/1000/i/21ad7b483deed1e635ce791b4136527dafebde148baec4667907e1b6e049fd0c/TSACarousel_Photo1.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/46b1f40c416e65e7ab07fff329790a86eff90baf1015bf95ab7536e63cb7cf52/TSACarousel_Photo4.png" data-mid="223400685" border="0" src="https://freight.cargo.site/w/1000/i/46b1f40c416e65e7ab07fff329790a86eff90baf1015bf95ab7536e63cb7cf52/TSACarousel_Photo4.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/992af920586378ecdf494abd7651f73286564bd329cb5ea25ed7028f765c78f3/TSACarousel_Photo3.png" data-mid="223400683" border="0" src="https://freight.cargo.site/w/1000/i/992af920586378ecdf494abd7651f73286564bd329cb5ea25ed7028f765c78f3/TSACarousel_Photo3.png" /> Community Reaction <img width="1192" height="1136" width_o="1192" height_o="1136" data-src="https://freight.cargo.site/t/original/i/a7ed35bc661b1a745ea1bcd9735a310f6e3438c561c4fcfe5a6d95f97edf263b/PCGP_TSA_Reaction_3.png" data-mid="223400632" border="0" src="https://freight.cargo.site/w/1000/i/a7ed35bc661b1a745ea1bcd9735a310f6e3438c561c4fcfe5a6d95f97edf263b/PCGP_TSA_Reaction_3.png" /> <img width="1190" height="1192" width_o="1190" height_o="1192" data-src="https://freight.cargo.site/t/original/i/90ccedaef6b2547799d01061672ab3a71e3fa478bf1b405565563e6577466269/PCGP_TSA_Reaction_24.png" data-mid="223400635" border="0" src="https://freight.cargo.site/w/1000/i/90ccedaef6b2547799d01061672ab3a71e3fa478bf1b405565563e6577466269/PCGP_TSA_Reaction_24.png" /> <img width="1194" height="192" width_o="1194" height_o="192" data-src="https://freight.cargo.site/t/original/i/d731df02bdbb732b9f91b266c7a5ddd42c3e4e9b811de0070100ce67f7abcc25/PCGP_TSA_Reaction_58.png" data-mid="223400647" border="0" src="https://freight.cargo.site/w/1000/i/d731df02bdbb732b9f91b266c7a5ddd42c3e4e9b811de0070100ce67f7abcc25/PCGP_TSA_Reaction_58.png" /> <img width="1194" height="198" width_o="1194" height_o="198" data-src="https://freight.cargo.site/t/original/i/18b9841586fc06eb1dca3256fa3ad0d997fa2555e4c7b9df12a00ff4189d8746/PCGP_TSA_Reaction_31.png" data-mid="223400643" border="0" src="https://freight.cargo.site/w/1000/i/18b9841586fc06eb1dca3256fa3ad0d997fa2555e4c7b9df12a00ff4189d8746/PCGP_TSA_Reaction_31.png" /> <img width="1192" height="188" width_o="1192" height_o="188" data-src="https://freight.cargo.site/t/original/i/5d0926bf7932207a76740054b7988fbc01f3412b3cf214a4c2be0853ecf696f0/PCGP_TSA_Reaction_54.png" data-mid="223400648" border="0" src="https://freight.cargo.site/w/1000/i/5d0926bf7932207a76740054b7988fbc01f3412b3cf214a4c2be0853ecf696f0/PCGP_TSA_Reaction_54.png" /> <img width="1194" height="192" width_o="1194" height_o="192" data-src="https://freight.cargo.site/t/original/i/35cebfdaa8da2c4d45a6e712b7532a98ae05a485fc9b2e6fc7f16f9fb19c004a/PCGP_TSA_Reaction_29.png" data-mid="223400644" border="0" src="https://freight.cargo.site/w/1000/i/35cebfdaa8da2c4d45a6e712b7532a98ae05a485fc9b2e6fc7f16f9fb19c004a/PCGP_TSA_Reaction_29.png" /> <img width="1192" height="386" width_o="1192" height_o="386" data-src="https://freight.cargo.site/t/original/i/129865ed40fd2e19da4bad3d3b41868371e3fbbed5baadd33dd0ca3247be556c/PCGP_TSA_Reaction_25.png" data-mid="223400645" border="0" src="https://freight.cargo.site/w/1000/i/129865ed40fd2e19da4bad3d3b41868371e3fbbed5baadd33dd0ca3247be556c/PCGP_TSA_Reaction_25.png" /> <img width="1192" height="194" width_o="1192" height_o="194" data-src="https://freight.cargo.site/t/original/i/314e819246b0ebebdb892da68c92ae6965c7744157d32e520b66baa0fc559e54/PCGP_TSA_Reaction_14.png" data-mid="223400639" border="0" src="https://freight.cargo.site/w/1000/i/314e819246b0ebebdb892da68c92ae6965c7744157d32e520b66baa0fc559e54/PCGP_TSA_Reaction_14.png" /> <img width="1196" height="1248" width_o="1196" height_o="1248" data-src="https://freight.cargo.site/t/original/i/34ecc4f1024a071fb8ad92a83f64cb2bcaa55b9e52b342ba4331f5424823c4c0/PCGP_TSA_Reaction_59.png" data-mid="223400638" border="0" src="https://freight.cargo.site/w/1000/i/34ecc4f1024a071fb8ad92a83f64cb2bcaa55b9e52b342ba4331f5424823c4c0/PCGP_TSA_Reaction_59.png" /> <img width="1190" height="192" width_o="1190" height_o="192" data-src="https://freight.cargo.site/t/original/i/0bfc11650f799e76f484931bb8dc87132eeef211fb509b0f873c8c13967dd78c/PCGP_TSA_Reaction_2.png" data-mid="223400642" border="0" src="https://freight.cargo.site/w/1000/i/0bfc11650f799e76f484931bb8dc87132eeef211fb509b0f873c8c13967dd78c/PCGP_TSA_Reaction_2.png" /> Made with Corey Hambly, Claire Zimmerman, Avery Harrison. &nbsp; https://griffindrewthis.com/The-Outer-Worlds-2-1 Mon, 26 Oct 2026 03:05:37 +0000 Griffin Drew this! https://griffindrewthis.com/The-Outer-Worlds-2-1 Big Sequel EnergyClient: Obsidian Studios You’re not a true capitalist unless you squeeze every ounce of value from an IP. Obsidian and Ben Schwartz know this. That’s why we partnered up with them to bring some Big Sequel Energy to the launch of their follow up to The Outer Worlds. Developer_Direct Someone let Mark, Head of Sequels out again and he had a lot to share about his upcoming work. Pardon us normal, non-sequel employees. Made with Corey Hambly, Brad Meyers, Noah Eichen https://griffindrewthis.com/Call-of-Duty-Black-Ops-6 Mon, 28 Oct 2024 00:17:27 +0000 Griffin Drew this! https://griffindrewthis.com/Call-of-Duty-Black-Ops-6 Call of Duty: Black Ops 6&nbsp; Accessories Client: Activision &amp; Xbox Xbox partnered with Call of Duty: Black Ops 6 to release a line of accessories. We were tasked with creating a short, narrative-driven video to launch the collection. This led to 'The Call,' where an unknown operator informs the audience that the agency is compromised, and the future is in their hands (plot twist we are actually talking about the accessories). It’s Day One on Game PassClient: Activision &amp; Xbox Playing Black Ops 6 day one is a pretty big deal. To get the word out we partnered with some special (effects) operators to mess with some of our own billboards.&nbsp; Made with Corey Hambly, Claire Zimmerman, Avery Harrison. &nbsp; https://griffindrewthis.com/Take-5-Official-Pigeon Thu, 18 May 2023 16:33:32 +0000 Griffin Drew this! https://griffindrewthis.com/Take-5-Official-Pigeon The Take 5 Official Pigeon Client: Take 5 Car Wash We followed a random pigeon and gave away a free car wash to any car it pooped on. Now bird poop is a great thing! Editor’s Pick on Creativity and Ad of the Day on Adweek Cannes Lions - Shortlist - PR &nbsp;&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06c4e0a660423fdfa3cfaecaf3841bcc37c50d1b92a86f8c3bb740c9233a1c8c/Wildpostings.jpeg" data-mid="179198215" border="0" src="https://freight.cargo.site/w/1000/i/06c4e0a660423fdfa3cfaecaf3841bcc37c50d1b92a86f8c3bb740c9233a1c8c/Wildpostings.jpeg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/2f3cf1bac06b9b346390a3506f778d4375ebb46b72bc6e19be8032e1bc00cb79/Social.jpeg" data-mid="179198198" border="0" src="https://freight.cargo.site/w/1000/i/2f3cf1bac06b9b346390a3506f778d4375ebb46b72bc6e19be8032e1bc00cb79/Social.jpeg" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/f8a191663c6a22e22b6aa10c2e075d1d7a479bd0523c18eb4f92fd9c8fd18713/Billboard.jpeg" data-mid="179198237" border="0" src="https://freight.cargo.site/w/1000/i/f8a191663c6a22e22b6aa10c2e075d1d7a479bd0523c18eb4f92fd9c8fd18713/Billboard.jpeg" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/234c0f5739ffbba1fced5d59f2956efa1251ec1dc57ea3e1d06db7391682d590/Computer.jpeg" data-mid="179198235" border="0" src="https://freight.cargo.site/w/1000/i/234c0f5739ffbba1fced5d59f2956efa1251ec1dc57ea3e1d06db7391682d590/Computer.jpeg" /><img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/ba2d48eff266848afaff9e7a66ac46d95354a6fccbfea632571872a4b2fe4b94/T5_pigeon_arena-1280x720.jpg" data-mid="222338818" border="0" src="https://freight.cargo.site/w/1000/i/ba2d48eff266848afaff9e7a66ac46d95354a6fccbfea632571872a4b2fe4b94/T5_pigeon_arena-1280x720.jpg" /> Made with Clark Chamberlin, Jason Goldberg&nbsp;at Erich &amp; Kallman.&nbsp; https://griffindrewthis.com/Genshin-Impact Fri, 15 Nov 2024 09:54:24 +0000 Griffin Drew this! https://griffindrewthis.com/Genshin-Impact Genshin Impact&nbsp; Client: Xbox &amp; Hoyoverse Cloud gaming in the literal clouds. &nbsp; Disclaimer: Don’t paraglide and game. It’s not safe. It can induce severe motion sickness in influencers.&nbsp; Made with Corey Hambly, Claire Zimmerman, Avery Harrison at Mutiny. https://griffindrewthis.com/Doom-The-Dark-Ages Mon, 26 Oct 2026 01:53:46 +0000 Griffin Drew this! https://griffindrewthis.com/Doom-The-Dark-Ages Doom: The Dark Ages&nbsp; Accessories Client:&nbsp; Xbox Xbox &amp; iD Studios released Doom: The Dark Ages and made a bunch of controllers to honor the franchise. We did something equally impressive and made a video about the thing that they made. Made with Corey Hambly, Claire Zimmerman, Avery Harrison. &nbsp;